2K Recruits Apex Legends Producer to Revitalize Troubled Action Game Project Ethos
2K Games has appointed Ben Brinkman from the creators of Apex Legends to lead the studio crew at their internal studio, which is currently crafting the anticipated third-person roguelike extraction-shooter known as this innovative game.
Management Transition Follows Mixed Feedback
Brinkman assumes the role of studio head at 31st Union following the departure of previous head the ex-Sledgehammer Games executive, who was removed from his post due to Project Ethos' underwhelming early showing last autumn.
Recently, 2K president a key figure informed team members about this strategic move through an official communication, which emphasized that early feedback sessions had indicated the need for a clearer game identity.
Ismailer noted that the team is now overhauling the project with a revised approach, aiming to satisfy player expectations.
A Pattern of Strategic Acquisitions
The news echoes a similar step taken by the publisher in August, when they hired an industry veteran from the Diablo team to work on the BioShock studio Cloud Chamber.
Below is the complete message from the president's announcement:
Dear Team—
I know you all just completed your gathering - I hope you’re as thrilled as I am with the positive developments. Last time I shared you all a note, I mentioned the following: “I am confident in this group. You all are some of the most motivated and innovative designers we have had the pleasure to collaborate with - and we’re looking forward for that partnership to endure.”
With your dedication and flexibility, especially over the last year, you repeatedly show that.
The player input from last fall’s the game playtest was informative. It confirmed the potential of a roguelike shooter but indicated we still had refinements needed. It highlighted the need for a clearer brand.
The progress is encouraging to see how far you’ve advanced. You embraced the criticism to mind and revamped the title with a renewed vision - one that’s positioned to achieve its promise to our audience.
The belief in this project increases every day. To further the incredible development you’ve made, I am thrilled to announce the new hire as the latest Director of the team. After some time of conversations, Ben officially joins us on Monday, October 20.
Ben’s guidance and background in the PVP shooter genre is considerable, having spent the past decade and a half creating and leading some of the most well-known series in gaming, including the acclaimed shooter, and more recently, the battle royale hit.
Please join me in receiving Ben in the coming days. We are all looking forward to persist witnessing the evolution of the game in the time to follow.
David
Background of the Incoming Head
The appointee presently serves in the role of executive producer and production lead at the renowned studio for their flagship title. He earlier was employed at major gaming companies in various development positions on the iconic franchise series, and, prior to that, had periods at 2K and Electronic Arts.
Game Information and Concept
Project Ethos was revealed in last year together with a early access event. Initially, 31st Union described the game as a "free-to-play, 3rd-person roguelike hero shooter and an exciting evolution on the category."
"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Build your hero in real-time to fit your unique tactics," the official summary states. "Challenge the opponents with unique powers, challenges, and obstacles that shift every round. Will you safely extract with your valuable rewards? Alternatively go big, put it on the line, and pray your team can secure victory? The decision is in your hands."
The game does not have an confirmed launch window or consoles, but fans can anticipate more updates as creation progresses.