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The Year's Most Popular Movies Urged Us to Consume the Wealthy Again. We Still Ignore the Message.

An age-old idea runs through many of 2025's blockbuster hits. This notion that stretches back in time to the days of the Little Tramp. In James Gunn’s *Superman*, the evil force is a jealous, sociopathic billionaire wielding his immense fortune to smear Earth's mightiest protector while controlling world events for his own profit. In *Jurassic World: Rebirth*, the villain is a rich pharma-bro spending tens of millions to throw the heroes into a monster-filled danger zone to boost his wealth. Within the animated sequel *Zootopia 2*, the villains are a dynasty of extremely affluent lynxes who pilfered a well-meaning mother's life-changing idea and set her up for murder, all for their dynasty's gain.

A Legacy of Cinematic Class Warfare

In *The Running Man*, a wealthy media magnate embodies a wealthy villain operating a TV network that makes millions by taking advantage of and killing people living in abject destitution, while employing digital impersonations and a powerful smear campaign to portray them as avaricious, indolent, terrifying criminals. The musical *Wicked: For Good* doesn't highlight wealth disparity as overtly, but its antagonists live in obvious luxury while preying upon and oppressing Oz's most vulnerable population, pushing them out of jobs and into bondage. The Chinese animated hit *Ne Zha 2*, the year's highest-grossing film, pits the scrappy people of a struggling farm town against haughty aristocrats who dwell in opulent gold-and-jade palaces above the clouds. Remarkably, the zany farcical update *The Naked Gun* focuses on a billionaire's scheme to trigger planetary doom — for his own profit, naturally.

There is little especially new in a string of movies presupposing that rich people have excessive influence, no morals or empathy, and a bottomless, entitled hunger for greater riches. "Rich people are villains and everyday folks are heroes" as a concept stretches back to the birth of movies, with Chaplin’s silent movies pitting his chronically destitute Little Tramp character against corporate bosses, authority figures, and bumbling wealthy fools. From the Mickey Rooney/Judy Garland "Let’s put on a show" films of the 1930s to the 1980s dance movies that revised a similar story for the era of the exploitative, damaging entrepreneurial bad guy, the complete chronicle of cinema is replete with "eat the rich" stories, which take it for granted that wealth is contrary to core morality, and celebrate the overthrowing, routing, and sometimes elimination of powerful, wealthy people.

The Release That Alters Little

Nevertheless, inexplicably, we never get around to eating the rich. On each occasion lawmakers follow a public shooting event by faulting popular entertainment, I feel exasperated, because if people actually were that susceptible — if repeated viewing to an idea via media was enough to allow it to permeate the public consciousness — certainly American society wouldn’t still idolize billionaires. And yet the headlines demonstrates constantly that a alarming number of Americans instinctively associate wealth with competence and importance, even after decades of cinema's biggest movies conveying the opposite.

Actually, it appears that the constant stream of eat-the-rich storylines in American cinema has provided us with a pressure release that impedes meaningful change. Offered a regular dose of mostly uplifting stories where the hero prevails, while the billionaires are stripped of power and embarrassed, everyone can finish the film satisfied about justice being served. These stories are like moral fairy tales, suggesting that the system works, and that plucky heroes will root out any bad apples among the generally hard-working, virtuous, deserving wealthy who lifted themselves by their bootstraps.

A Sharper Edge in 2025

Even though 2025's movies aren’t new in that regard, they indeed follow some modern developments among eat-the-rich stories: They’re getting more furious, more incisive, more specific, and observably more violent. It is seldom sufficient in the current era to see rich people be taught a lesson in humility, like in 1941's *Sullivan's Travels*, or be stripped of wealth to the people they subjugated, like in 1983's *Trading Places*. In 2025, selfish, cruel affluent villains were eliminated by legendary creatures (*Death of a Unicorn*) and devoured by a giant mutant dinosaur (*Jurassic World: Rebirth*). They were obliterated on a hostile planet (*Mickey 17*) and shot in the face point blank on a broadcast (*The Running Man*). They were stabbed to death with a improvised weapon (*Companion*) and assaulted fatally by an rising rival (*Him*).

"Hardly any of 2025’s super-wealthy villains get the hauled off to jail ending, likely due to it’s become so obvious that the wealthy function with a separate justice system, and are highly probable to buy their way out."

The "arrested and awaiting trial" ending fails to deliver anymore. Conversely, these villains are likely to meet their end at the final act of their movies, often in notably horrific, fitting ways.

Significant Exceptions

There are exceptions, undoubtedly. Lex Luthor in *Superman* is merely disgraced, revealed, and dispatched to prison. Evil mastermind Julian Dillinger in *Tron: Ares* finds himself confined to the computer world, teasing that he is being saved for future installments. Korda in Wes Anderson's *The Phoenician Scheme* is stripped of all his money and is transformed as a person. The wealthy lynx dynasty members in *Zootopia 2* are unmasked as culprits, but they don’t meet|avoid

The writer

Jonathan Ibarra

A tech strategist with over a decade of experience in digital innovation, focusing on emerging technologies and business applications.

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